forced to learn to use e-mail and Internet to communicate and do business, they are less adept at cell phone texting, SKYPE, or AIM, which is part of the new social networking: networking that is increasing being incorporated into meetings and events. Generation X People born between 1965 and 1980 are labeled “Generation X.” They were raised at a time when divorce rates soared, resulting in many of them becoming “latchkey” children. This impacted their development and created in them a sense of independence. Thus, they tend to resent others looking over their shoulder, and they want to know “WIIFM”—what’s in it for me. Respect must be earned and is not given because of someone’s title. They have little loyalty to the company, but rather place their loyalty in their peers and their immediate supervisor, and so they can be good team players when they are committed. They are technologically savvy, adaptable, resilient, very creative, and multi-task with ease. However, they have a short attention span, are selfish, cynical and question authority. They are primarily family oriented and secondarily career oriented, spending significantly more time with their children than their baby boomer parents did (Frandsen, 2009). This means in the workplace and at meetings/events they expect immediate results. When dissatisfied with things at work, a Gen Xer will simply leave and find another job. Generation Y The focus of the extant study is people born between 1981 and 2000, labeled in this article as Millennial. Fifty-nine percent of Millennial consume most of their news via the Internet, trailing television by 6 percentage points. Gen Xers are close behind: 53% from the Internet compared to 61% from television. Seventy-five percent of Millennial use social networking sites. However, Millennial with a college degree are much more likely to have a social networking profile (86%) than those without (59%). (Krigman, 2010). They tend to be team oriented, work well in groups rather than individually, multi-task, and are technologically savvy. They respect positions and titles, all the while asking “what’s in it for me?” In the workplace and in meetings/events, they desire an atmosphere of learning and personalized career development. Millennial want a balance between work and family. Their strong preference for working in teams and groups has significant relevance for those developing meetings/events programs (Frandsen, 2009) TECHNOLOGICAL CHANGE Wireless microphones, drop-down screens, and projectors have all become part of the audiovisual packages that hotels offer the groups booking meeting Downloaded by [Silpakorn University] at 01:03 27 January 2015 56 G. G. Fenich et al. space