Perceptions held by French more negative than other countries’ perceptions of Britain (NBI) • Natural beauty, welcome, relaxation, luxury and romance particular weaknesses (NBI and feedback) • Accommodation and food – negative perceptions of value for money and experiences (NBI and feedback) • Lack of accommodation for groups and students (trade feedback) • London-centric (IPS) • Visitors predominantly reside in or around Paris (GREAT evaluation) • Predominantly short-stay visits. Half of all nights spent as guest with friends or relatives (IPS)