Step Five: Evaluate the Alternatives
In evaluating alternatives Classic Airlines will need to assess the alternatives that willhave the most positive impact on the company to implement. Restructuring marketing policiesand department has high opportunity to make Classic Airlines products attractive in the market.A company without strong marketing presence has minimal chances of market recognition.Forming alliance with well established airlines like Skyway Airlines can boost Classic Airlinesmarket share globally. This is a means to use outside resources, which will also reduce cost asthe company shares marketing budget costs with its allies. The second highest alternative thatcan improve sales is restructuring the company’s rewards programs. High negative survey resultsshow that customers do not like the turn in the program, which led to fly with other competitors
Increasing profitability can be directly affected by how sound is the CRM system. With a solidand expanded CRM system, which follows as high probability, the company will be able to meetits goals.