Securing endorsement deals for alhletes is much like negotiating a salary contract but with more flexibility and creativity. Contrary to what many believe, famous star athletes get minor deal worth tens of thousands of dollars by aligning themselves with businesses in their hometowns, launching their own specialty product lines and appearing in regional advertisements and commercials. The agant's job regarding endorsements is to see to it that his clients are getting as much money as possible for as little work as possible, ensuring that the endorsement does not conflict with the player's responsibilities to his team or league