3.2.3 Visit 2011 campaign - Sri Lanka is a natural wonder.
His Excellency the President has declared 2011 as the visit Sri Lanka year. During 2011 Sri Lanka Tourism will focus primarily on refining the product offer and getting all stakeholders to work on a common positioning strategy. The main features of the visit Sri Lanka 2011 campaign concept are explained below. Sri Lanka is an island whose main advantages for tourism are 1) Authenticity, 2) Compactness and 3) Diversity. It has a 2500 year old culture (authentic) and within just 65,000 square kilometer area (compactness) it offers so many different attractions for a tourist (diversity).
“In the visit 2011 campaign, Sri Lanka Tourism focuses on eight product categories under the theme ‘8wonderful experiences in 8wonderful days’.” The eight letters in the country name SRI LANKA, shown in 8 different colours symbolize the 8 different product categories that Sri Lanka Tourism wants to promote.
1. Beaches - Pristine
2. Sports&Adventure - Thrills
3. Heritage sites - Heritage
4. Mind and Body wellness - Bliss
5. Scenic beauty of the
country - Scenic
6. Wildlife&Nature - Wild
7. People&Culture - Essence
8. Year-round Festivals - Festive