saw what ? started in 1992 as a part-time endeavor,with Dukett cutting and sewing fabric on her kitchen table.She want full time in 1997 and incorporated in 1998 . the important role technology plays in running a successful small business hit home when she lost a big contract. The potential client said that without a Web site, her company ''lacked credibility.'' '' before losing that contract, I thought, 'I run a sewing business, a cottage craft. I don't need a web site,she says. Duckett admits she was rather cocky, mainly because she had grown her business ''quite well'' by word of mouth alone. '' I quickly learned the error of that thought process. You can't have that attitude and stick around, '' she acknowledges