Taco Bell is recognized as leading Mexican quick-service restaurant in the USA which serve Mexican fast food such as Taco, Burrito and Nachos (). Taco Bell can provide the quick service product to customer because they has well management in the behind the counter and they can serve the taco in 10.7 seconds to customers (). In addition Taco Bell has the efficient production process in heating apparatus and method of heating a food to produce high product quality and service(). It demonstrates that Taco Bell has the key value to compete the other competitors in the fast food chain industry.