4. CONCLUSION This study implies that cultural attractions are not the main drivers of Indian tourist visits into Malaysia. The awareness for Malaysia’s cultural resources is invisible and the image of the country as a cultural tourism destination has not appeared up to its potential. Non-cultural attractions and sites have appealed to Indian tourists mostly as it appears from this study. Important cultural sites like Malacca, Penang and many others heritage towns do not form an important part in the itineraries of Indian tourists visiting Malaysia. Moreover, in spite of having a wide range of historical resources encompassing pre-historic, Hindu- Buddhist, Islamic and Colonial heritage, the historical sites have not emerged as an important contributor to cultural tourism in Malaysia. Most Indian tourists as revealed by the study visit Malaysia for reasons other than cultural tourism and that may be due to the dearth of information on Malaysian historical attractions and insufficient promotion/advertising. Nevertheless, most respondents rated Malaysia as a reasonably good cultural tourism destination and the satisfaction levels of the respondents in relation to the cultural sites were quite satisfactory. These opinions of the respondents were based largely on their experiences they got while visiting some of the historical sites. Promotion is needed at the adequate level. Word-of-mouth information that comes out as an outcome of personal experiences of the tourists at cultural attractions in Malaysia can play a vital role in promotion. A favorable destination image should be created through appropriate promotional efforts so that cultural and historical or archaeological attractions of Malaysia are given special emphasis like any other area of tourism. More in-depth study in this area may be done based on this study to get a better view of the issue.