3. Self – The Chinese looks more at the group collective than at individualism. America has become known for its push of individualism which has been a source of conflict with other cultures that look collectively. A person from China is more prone to look at how their acts affect the whole instead of how it affects them personally. They are more willing to give up and sacrifice for the greater good. America’s individualism has been its backbone and the reason for its success as a world power, but when visiting China it needs to be reined in.