Analyzing and understanding the consumer and his behaviour is the cornerstone of success in
marketing. It includes all the physical, mental and emotional processes and concerned
behaviour which are observable before, during and after each and every purchase of goods
and services. This make us compelling to understand, observe, record and react to such
behaviour in case we want to have win-win strategy that matter for marketer and the
customer both. The research report presented is based on the “Consumer Perception
towards Branded Garments”. Through this study an attempt has been made to practically
understand those emotional or rational appeals, which drive the purchase decision toward
the branded garments. Also certain demographic and psychographic profiles have been
studied and certain relation has been developed. Branded readymade garment is supposed to
have 21% share in the Rs. 20,000 Cr garment industry which is having vertical growth rate
of around 20%