Having identified social enterprise as a significant
and growing part of the UK economy and
recognising that few studies have sought to explore
entrepreneurial marketing within the context of
social enterprises, it was decided, as part of a wider
qualitative study on UK social enterprises to
explore their marketing activities. Specifically, it
was decided to explore the types of marketing
activities in which social enterprises engage and
consider the extent to which these activities could
be described as “entrepreneurial”.