become criogsomething and pactice res larly, are yo add ctede People get addicted alsorts of things ind ading aga food videos and computer game tae interestingquestion righurman have covered the theory of rational choice can tell us a great deal about addictive behavior itself and the optimal pubac policy to deal with it. A paper by Becker and Murphy (1988) infuenced the early economic literature on addiction. They show dat consumers of addictive goods are rational, meaning consistentr marimize utility overtime and that the potential for addiction Their model is also increases if past consumption increases current able to explain the observed instability of consumption that manifests itself in cold withdrawal and binge They also show that people who dis the future