Despite the emergence of Responsive Web Design (also known and abbreviated as RWD
within this report) in the last three years, the web design industry has been slow to accept the
new design techniques. It has instead has continued to use more traditional methods of
delivering content to a wide range of devices, mainly due to the lack of knowledge about
Responsive Web Design. These traditional methods include the development of a fixed-width
desktop website alongside either a separate, mobile-specific website and/ or a combination of
mobile applications.