The new advertising agency Donner has developed a tagline or slogan for Mazda “Get In . Be moved .” It was seemed simple but Mazda viewed it as an invitation to the consumer ; a motivation and a promise that you come to Mazda , you get in , and we promise that you’ll be moved by what our cars have to offer . she wanted a theme that could be used to appeal to the driving enthusiast in everyone and build on Mazda’s heritage as the creator of sporty vehicles such as the RX-7 and Miata roadster. The new slogan used as overall brand name for all models including protégé , but the new manager felt that Mazda still lacked a strong brand position , as “Get In , Be moved .” was too passive and vague . She wanted a tag line which promotions deriving enthusiastic of Mazda sporty cars and the other models . Donner have come up with the new brand theme as “ ZOOM ZOOM “