Ask students how information systems could help win a boat race. What types of decisions are there to be made in a boat race that could be helped by technology? After reviewing the America’s Cup case, emphasize the manner in which information systems can analyze millions of inputs to help in making management decisions on a sailboat. Could a business use these or similar capabilities? In the BMW Oracle case, the volume of information, the speed of processing, and the speed of decision making were all increased.