A SWOT analysis is a tool that helps you evaluate the Strengths ,Weaknesses, Opportunities, and Threats (SWOT) involved in any business enterprise including farms and ranches A swot analysis can help you gain insights into the past and think of possible solutions to existing or potential problems either for an existing business or new venture. For a swot analysis to work well, every member of your team (your family and/or employees, lawyer, accountant, and insurance agent) should be involved in the process.