PPC adverts on social networks such as Facebook are also easy to spot. They’re generally listed on the right hand side of the page. PPC advertising on Facebook is interest and demographics based – this means that it is based on the interests that a user enters onto their profies, or are listed on pages that contain content that is related to interests. Advertisers target those interests for which they want their adverts to appear. For the advertiser, the beauty of PPC advertising on search engines is that their adverts are displayed when potential customers are already expressing intent – they are searching for a product or service. It allows advertisers to present their offering to a potential customer who is already in the buying cycle.