The factorsw hichm ould perceptionism, ages,a nd stereotypeins internationcaol mmunicationar
e discussedin articlesin then extt hrees ectionsA. ll thea rticlesin Section
VI deal with the receptionc,o mprehensionan, d recallo f politicalc ommunicationins
underdevelopeodr peasants ocietiest; hosei n SectionV II deal extensivelwyi thw hatg ets
acrossi n cold or hotw ar or totalitariacno mmunicatiosnit uationsIn. thep resentse ction
some othero r more generala spectso f this processa re examined.I saacs deals with
imageso f Asia held by influentiaAl mericansB, ower and Sharp with the impacto f
seeingJ apanesea rt on Americans tereotypoefs the JapaneseL. ernere xaminest he way
in whichF renchb usinessmedne finedt hei ssueo f EDC. The remainingt wo articlesin
the sectionr eporte xperimentosf considerablteh eoreticasli gnificancfeo rt he processo f
internationcalo mmunicationK.u mata and Schrammu sed the Osgood semanticd ifferentialt
echniquew ithJ apaneseK, oreans,a nd Americants o exploret he crucialq uestion
of how far translatonp roducess emantice quivalenced espitec ulturald ifferenceMs.i ss
Zimmerman'es xperimendt emonstratetdh at the expectedr esponseo f an imaginary
audiencea ffectws hati s remembereodf a controversisatla tement.