Media monitoring provides summaries of media
coverage. You may experience a high volume of
media coverage, but that does not mean your
messages are being effectively communicated.
Your media coverage may not reach your
target audience, it may not address key issues,
and it may not contain your key messages.
They may even be unfavourable. We analyse
media coverage to provide qualitative as well
as quantitative information for planning
and evaluating public relations and corporate
communication, brand management
and reputation.