plays a role, in the reverse direction, and finally ‘alienation
from the marketplace’ha s an effect. This construct
refers to the trust one has in the marketplace and its
actors functioning to one’s advantage. Thirdly, perceived
own knowledge about GM has only a limited
effect, and only on the risks perceived.
Given these results, it is not astonishing that an
experiment conducted as part of the same study, in
which consumers were subjected to a variety of informational
treatments giving them more information on
the pros and cons of GM in food technology, only