Like the Internet in the early 1990s, blockchain is a promising -- yet early (read: high disruptive potential) -- technology, which means now is the time to experiment, invest, and learn. Companies should explore use cases by creating blockchain-enabled prototypes to understand the potential impact on their existing business. The first web browsing experience does not hold a candle to a modern browser, but for some companies being there first made all the difference. Just look at Amazon.