However, since most trade done with Lansinoh is in USD, the company also benefits from depreciation of THB against the USD, with the average selling rate of Baht 30.9468 per US Dollar in 2012 comparing to Baht 30.5868 per US Dollar resulting in a higher selling price per unit in THB for Lansinoh. In addition, the price of pigeon products has increased slightly by Baht .05 per bag as the company has shifted the lowered price of PL products to pigeon products.