6.
Marketing deals with branded products only
Due to its dependence of communication, marketing demands a discriminating
name or trademark to identify the products (i.e. goods and/or services!) it deals
with. A product excited to include an amount of metavalue may thus be identified
as functionally branded. (This does not mean, however, that all of its metavalue
has to be related to its brand!)
Sales, however, is not involved in creating a metavalue but exploiting it, being
directed towards single buyers. Consequently it should be regarded as a discipline
separate from marketing.