When it comes to the beer segment, more consumers are seeking upscale offerings. Andrea Riberi, senior
vice president of alcohol beverages with Nielsen, New York, told Beverage Industry in its March issue that
super-premium domestic beers, which include brands like MillerCoors’ Blue Moon and Anheuser-Busch’s
Bud Light Lime and Michelob Ultra, gained 2 percent in case volume last year.