TECHNOLOGICAL
Analysis
• R&D investments: good current growth, but low overall
– Only 14 Indian companies in top 1500 in terms of annual R&D
– However, Indian companies reported largest increase in R&D
investment (35.1%)
– 2013 investment: India – $45 billion, China - $220 billion
• Energy issues
– Power supply meets only 90% demand
– Rolling power cuts across the nation bring cities to a standstill
and affect businesses
– 25% of population with no electricity
– Electricity costs forever rising
• Increasing connectivity
– 350 million internet users by 2015
– More than half will access the net via cell phones
• Online shopping
– Consumers use the internet to research, then buy offline
– To counter, several businesses offer home delivery and cash on
delivery options
• Social media
– Number of users to hit 66 million by June 2013
– 74% of urban internet users use social media