erefore,basedontheanalysisinTable5,itcanbe statedthatalltheindependentvariablespossesssignificant influenceinenhancingtheAIinfoodprocessinginthe organisation.Hence,artificialintelligenceisgaining moreimportanceinthecurrentbusinessenvironmentand managersinmarketingdomainsarefocusingtoutilise thesenewtechnologiestoachievesustainablegrowthand development