In 2005, Park Place Lexus was awarded the 2005 Malcolm Baldrige National Quality Award in the small business category. The Baldrige Award is the nation’s highest presidential honor for performance and organizational excellence. It is given to businesses for outstanding leadership, planning and results. Park Place Lexus — the only automobile dealership ever to win the award — was evaluated rigorously in core areas of its business, including leadership, strategic planning, customer and market focus, measurement, analysis, knowledge management, human resource focus, process management and results.