the firm are the universities that support and finance teams.The inputs to production are the coaches,student athletes,and capital in the form of stadiums and playing fields.The consumers, many of whom are current or former college students,are the fans who buy tickets to games,and the TV and radio networks that pay to broadcast the games.There are many firms and consumers,Which suggests that the industry is competitive.But the persistently high level of profits in this industry is inconsistent with competition-a large state university can regularly earn more than 6$ million a year in profits from football games alone.This profitability is the result of monopoly power,obtained via Cartelzation.