i.e. to layer, structuralize, and
quantify the indicators in Customer Relationship Management System. By investigating
the supervisors and the employees in travel agencies, it tends to establish the indicators in
Customer Relationship Management System and the priority system. The research
outcomes show that (1) the experts rank the priority and importance of the three
evaluation factors as Organization, Technology, and Function and (2) User participation
appears the highest global consistency, followed by Development platform/technology
familiarity, and Support of top managers is mostly emphasized