Starwood pins hopes on Asian tourists
Thailand's hotel industry has ample room to grow thanks to Asian tourists, particularly from China, India and Indonesia, says Connecticut-based Starwood Hotels and Resorts Worldwide Inc.
"Thailand has a lot of growth potential, driven by the trend in Asia where tourism, especially travel within the continent, is growing very fast," said Lothar Pehl, senior vice-president for Thailand,...
He said most Starwood guests today were Asian, while 55% of new projects worldwide under the Starwood chain were in Asia.
This has bolstered the hotel management chain's confidence that its presence in Asia including Thailand will lead to long-term success, Mr Pehl said.
He said Thai destinations all had unique marketing features. Pattaya, whose tourism image has moved away from crime and nightlife entertainment, is growing in popularity for Asians.
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