I think this visual makes great use of something that was very popular in social media to make a point. The black/blue or white/gold dress was highly debated, and this ad seems to point out that the same attention should be given to violence and abuse. One thing I noticed was how small the font under "Why is it so hard to see black and blue" is. It makes it difficult to read the message, which is one against abuse. This message is powerful and important, but the small font makes it easy to brush over and miss.