Ongoing Perception of Poor Labor Practices: It wasn’t long ago that Nike was facing intense criticism of its labor practices and work conditions. However, over the past 20 years, it has undertaken efforts to improve conditions for its roughly one million contract workers. While conditions have improved, many of its factories in developing countries still do not meet Nike’s own standards. The company itself has acknowledged that the low wages for some of its workers remains a concern. Safety issues at certain locations are also an issue. If some type of disaster were to occur at one of its facilities, this would no doubt hurt the company’s image.