Tire Business Policy
Establish a solidified brand position in the SUV/CUV market, a strength of the company
Achieve top-class product competitiveness by realizing differentiating technology
Boost product development capacity in the truck & bus tire category
Diver Tech Business Policy
Build profit structures for promotion of growth of business management based on business units
Fortify businesses with key advantages and build a solid foundation in Japan
Strategic development in overseas markets aimed at improving cost competitiveness and expanding its growth foundation
Corporate Function Policy
Enhancement of ESG to support sustainable growth and development
Environment (Environmental Initiatives)
Increase environmentally friendly products; reduce environmental impact in business
activities
Society (Involvement with Society)
Utilize diverse human resources; enhance philanthropic programs; further promote SCR
Governance (Corporate Governance)
Strengthen group governance; thorough compliance.