The festival of Holi is also associated with the enduring love between Lord Krishna (an incarnation of Vishnu) and Radha, and Krishna in general. According to legend, the young Krishna complained to his mother Yashoda about why Radha was so fair and he so dark. Yashoda advised him to apply colour on Radha's face and see how her complexion would change. Because of this associated with Krishna, Holi is extended over a longer period in Vrindavan and Mathura, two cities with which Krishna is closely affiliated.
Krishna's followers everywhere find special meaning in the joyous festival, as general frivolity is considered to be in imitation of Krishna's play with the gopis (wives and daughters of cowherds).