A number of studies have shown that appreciation of a food is
strongly modulated by expectations generated by packaging cues in
terms of taste and/or nutritional information, geographic origin
of the food, or food name. In addition, the contrast between
expected sensory properties induced by the food name and perceived
sensory properties can negatively influence product appreciation.
Advertisers use the term “refreshing” as a claim in the hope it will
influence expectations about the product and the experience of
consuming it. These effects interact with personal attitudes and/or
cultural conventions about particular foods and drinks, acting via
memories and expectations.