Subject to Section 6 below, the entire right, title and interest in and to all copyrights, patents, trade secrets, moral rights, trademarks, trade names, and all other intellectual property rights associated with any and all ideas, concepts, techniques, inventions, processes, or works of authorship including, but not limited to, all materials in written or other tangible form developed or created by TransUnion in its performance of the Services for Client under this Agreement including, but not limited to Deliverables (as may be set out in an SOW) (collectively, the "Work Product"), shall vest exclusively in TransUnion. The foregoing notwithstanding, Work Product shall not be deemed to include any: (1) pre-existing intellectual property rights including, but not limited to, technologies, ideas, concepts, techniques, or works of authorship, copyrightable works, processes or inventions made, created, developed, conceived, or reduced to practice by either party prior to the term of this Agreement or during the term of this Agreement but which is outside the scope of the Services (“Pre-existing Works”); or (2) any Client-owned data provided to TransUnion for use in the performance of Services.