owned by AkzoNobel (formerly ICI), Dulux is a brand of paint that is available across the world. The Dulux brand name has been in existence for over 80 years and the paint is sold to consum-ers for home decorating via DIY stores. It is also sold under the brand name Dulux Trade to professional decorators and contractors, who buy through DIY stores and trade distributors. The paint market is highly competitive and Dulux competes with a number of paint brands including store own brands.
In the UK, Dulux is the market leader and offers a range of paint and coating products for interior and exterior decoration. They also offer an in-store mixing service to help customers to coordinate color schemes, together with information on decorating and advice on planning and designing decorating projects. Dulux has a strong traclorecord in innovation and new product development and is also involved in sustainability initiatives such as recycling and sponsoring community activities such as painting local community facilities.