Now with regards to the amount of content you should have in the mobile version, the findings are
clear: during testing, a limited set of content lead to endless misunderstandings, poor shopping
experiences and abandonments. The problem with limited content on the mobile site is that users very
often don’t realize it is limited as they expect (and thus assume) all content will be available. Reduced
content in the mobile version was particularly problematic for two specific types of content: 1) product
catalog, and 2) Help & FAQ content.