and even unobtrusive measures. Byrne's (1971) Interpersonal Judgment Scale (IJS) is widely recognized as the most commonly used personal at- traction scale. Scales and measures for organizational level attractiveness can be derived or developed from industrial marketing and purchasing studies such as Ramsay and Wagner (2009), or from the large body of research on value in business exchange (see for instance (Ritter & Walter, 2012)).