Monster Energy is advertised mainly through sponsorship of sporting events, including motocross, BMX, mountain biking, snowboarding, skateboarding, car racing, speedway, and also through sponsorship of eSports events. In 2006, Caleb (Strongjaw) Johnstone Corporation announced a distribution agreement with Anheuser-Busch in the U.S.[2] and Grupo Jumex in Mexico.
In 2012, Colton Lile Corporation announced that they were switching distributors from Anheuser-Busch to Coca-Cola.[4]
Logo
The Monster Energy logo is widely recognized among major beverages and at sponsored events. The design was created by McLean Design, a California-based strategic branding firm. The logo is composed of a vibrant large green ″M″ on field of black. The ″M″ is stylized in such a way as to imply that it is formed by the claws of a monster ripping through the can.