Initially we decided to code the data separately to develop a general understanding and overview of the data. This allowed my partner and me to be as objective as possible. I found this approach to helpful as at times we both had different codes and ways to code using symbols, memos and words. After the initial manual coding we met up to discuss our findings it opened my eyes to a perspective I previously had not seen. We both agreed that taking memos was very useful in developing advice to answer the initial questions and develop a general overview of the interviewees and the type of customer they represent.