The longest and most indirect channel.
• This model is widely used by “small organizations who trying
to sell their products in remote markets” or “when the
manufacturer is trying to enter to unknown expert
market”.
• Manufacturer chose the agent who have local knowledge,
contact and expertise in selling into the country. Agent
gets commission from manufacturer.
• The problems of this channel is manufacturer have to
trust the quality of the agent’s know ledge, commitment and
selling ability.
•