Perfume longevity is a key consumer need across almost every market, category and product application. Hence delivery of a long lasting perfume benefit from substrates such as fabrics, work surfaces, skin and hair is a key driver of consumer liking and preference.
Firmenich’s delivery system technologies enable our technical and creative teams to design perfume systems that deliver the optimal balance of perfume hedonics and intensity to dry substrates. This allows the perfume experience to be appreciated by consumers several hours, days or even weeks after product use. Firmenich has two leading long lasting perfume delivery Technologies;
PopScent®
Core shell polymeric capsules containing perfume that get deposited and retained on surfaces (clothes, skin, hair) during product use. Upon drying the capsules become brittle and break (due to naturally occurring physical forces such as movement, rubbing, combing, etc.), thus releasing th