Create Punch Lines
Help the clients to interpret appendices, charts and graphs. Include highlighted “punch
lines” at the bottom of an appendix page to state clearly what inference the data support. Similarly, make certain that the point of each graph or table is evident at a
glance, and that its title states that point (for instance, “Figure 1: Budget deficit will
grow 15 percent over three years”). Design section headings as punch lines that
communicate the main point of each section (for example, “Problem: Second-hand
smoke causes cancer”).