Procter & Gamble implemented Terra Technology's DS to improve short-term forecast accuracy, enabling P&G to reduce inventory and facilitate supply and demand collaboration. DS analyzes daily streams of demand data, using pattern recognition mathematics to determine what available demand information is relevant and creating a more accurate forecast. The enterprise-wide roll-out has reduced forecast error by up to 45 percent for P&G. In the next phase of the project, P&G is focusing on integrating additional customer demand signals into the planning process by implementing Terra's Multi-Enterprise Demand Sensing, which is expected to further improve forecast accuracy in order to achieve superior customer service. - See more at: https://www.terratechnology.com/procter-gamble-wins-2009-supply-chain-distinction-award-for-implementation-of-terra-technology-s-demand-sensing/#sthash.i71wqa48.dpuf