Topic: Fusion of Big Data Author: Eric Ye As one of the biggest leading OTA, Ctrip's business is cross offline, online and mobile platform. Users Behaviors, applications and log data are flushed from all those platforms. As its business grows, Integration of multiple data sources and knowledge pose growing challenge to the scalability of underlying data infrastructure, in which Ctrip capture and mine big data, and draw business insights. Today, Ctrip is in an unique position to link user behaviors tracked in 3 different data sources and represent the same customer in a consistent, accurate and meaningful fashion. Here, Eric will share how to capture, integrate and merge the huge amount of user behavioural data with different formats and in real-time from all the application sources for valuable customer insights. - See more at: https://ieondemand.com/divisions/big-data/events/166/presentations/fusion-of-big-data#sthash.kAu832Ah.dpuf