Finally, he’s transparent about the rationale behind his decisions. As he explains, “It’s a great investment in minimizing suspicion and defensiveness later on.” In doing so, he personally takes time to balance his time between the creatives and the technical folk, and if someone’s giving up some respon- sibilities to one of the new hires, he says, “I make sure to explain why that’s happening and emphasize the opportunities they will have to do new stuff in other areas—often areas that they’re better at and enjoy more.”