In 1955, after the opening of Disneyland, Walt Disney established the Disney University to train Disneyland’s 600 Cast Members (employees in Disney-speak) to be aware that they were there mainly to help the Guests. They were told, “You’re either serving the guest or you’re serving someone who is.” This training continues today and all new Cast Members still attend a one-and-a-half day Traditions course. The wording is very precise. They’re not orienting their Cast Members, but rather passing down traditions. Every Disney CEO attends as well.