Branded diamonds and branded diamond jewellery
present a growth opportunity for diamond jewellery
retailers in both developed and emerging economies.
Consumers worldwide increasingly prefer branded
products and services. Brands can also be an attractive
financial proposition for retailers because the brand
identity frequently offers differentiation from generic
propositions. The additional revenue that can be
generated from brands should make it possible for
retailers to invest in their store environment and in
promoting their businesses and the category, leading
to a virtuous circle of growth