Emerging strategies that blend in-store operations with
traditional and e-commerce supply chains expect to
deliver profit and performance gains. To design and
develop a cost-effective omni-channel supply chain,
companies must focus on two key areas (Figure 11).
DHL’s vision for the omni-channel supply chain is illustrated
in Figure 12. This supply chain is demand- oriented,
flexible, highly responsive, and channel- agnostic. It focuses
on optimizing the consumer experience while ensuring
‘anytime, anywhere, from any device’ service.
This chapter explores the key areas of focus for the
omni-channel supply chain and showcases some exciting
future possibilities for omni-channel logistics.